The president of HUTESA Agroalimentaria took part in Málaga in the event “The Value of Data: A Snapshot of Family Businesses in Andalusia,” where she shared the company’s experience and its journey as an Andalusian family business.
Málaga, 23 September 2026. – The president of HUTESA Agroalimentaria, Paz Hurtado, took part this Wednesday in Málaga in the event “The Value of Data: A Snapshot of Family Businesses in Andalusia,” organised by the Andalusian Association of Family Businesses (AAEF) together with the Spanish Society of Researchers in Family Business (SAFER), with the sponsorship of Unicaja Empresas.
The event served to present a new study on the importance and evolution of family businesses in Andalusia and to analyse, through the experience of several business leaders, some of the main challenges facing this business model, such as continuity, generational succession, professionalisation and growth.
Paz Hurtado took part in a discussion panel alongside Francisco Gómez, president of Alfil Patrimonial Socimi, and Vicente Martín, Expansion Director at Grupo MAS, moderated by journalist Ángel Recio.
During her speech, the president of HUTESA highlighted the company’s experience as an Andalusian family business and shared some of the milestones that have shaped its journey, from its beginnings to its consolidation as a company specialising in the production and export of table olives with an international presence.
This evolution reflects one of the aspects Paz Hurtado sought to highlight during the event: the ability of a family business to grow, professionalise and take on new challenges without losing sight of its roots.
In HUTESA’s case, this growth has been accompanied by a continuous commitment to internationalisation, innovation and investment in technology, as well as the development of new production capabilities and its own crops.
Long-term vision
The meeting in Málaga provided an opportunity to share different business experiences and reflect on the distinctive value of family-owned companies, particularly in areas such as long-term vision, the commitment of different generations and their ties to the local area.
According to the data presented during the event, family businesses account for 92.3% of Andalusian companies and generate 78.4% of business employment and 77.4% of regional Gross Value Added (GVA). The study also indicates that the family business model remains highly relevant even among large companies: six out of ten Andalusian companies with more than 250 employees are still family-owned.
For HUTESA, being part of this business community also means continuing to build a project that brings together family, business and the future.
